Preview the Course Curriculum

Live Lecture | Group Exercises | Case Study

  • 1

    Lecture Frameworks

    • What is Digital today?

    • What is Disruption?

    • Challenges with Digital Initiatives

    • Examples of Disruption

    • Where Does Growth Come From?

    • Market Objectives | Incumbents & Entrants

    • Big-Bang Disruption

    • 90-Day Plan

  • 2


    • Exercise 1 | Innovation Ambition Matrix

    • Exercise 2 | Surviving Disruption

    • Exercise 3 | How & Why Disruption Happens

    • Exercise 4 | Resources, Processes & Values

  • 3

    Case Study

    • Case Study | Disruption in Detroit: Ford, Silicon Valley, and Beyond (A & B)

    • Case Study | Video Overview

  • 4

    Course Materials

    • Introduction

    • Lecture Links

    • eBook | The Clayton M. Christensen Reader

    • Article | What Is Disruptive Innovation?

    • Article | Managing Your Innovation Portfolio

Watch Intro Video

Program Benefits

At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.

  • University-level lectures that explain management theory and practical application

  • Case studies from the world's top business schools, with explanations on how to apply frameworks

  • Programs have real-world education combined with academic research


“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”

Program participant

“She makes the complicated simple to follow and keeps the energy in the room high. ”

Program participant

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