Preview the Course Curriculum

Live Lecture | Group Exercises | Case Study

  • 1

    Lecture Frameworks

    • What Matters Now

    • Many People Control Your Fate

    • The End of Advantage | Temporary Advantage

    • The New Competitive Advantage

    • Current Challenges with Data

    • Moving from Data to Wisdom | Analytics to Action

    • Why This is Difficult - Complicated to Complex

    • Why This is Difficult - Knowledge of the Market and Technology

    • 90-Day Plan

  • 2


    • Exercise 1 | Current Challenges With Data

    • Exercise 2 | Build Your Information Network

    • Exercise 3 | Ask the Right Questions

    • Exercise 4 | Redefine Your Core

  • 3

    Case Study

    • Case Study | GE and the Industrial Internet

    • Case Study | Video Overview

  • 4

    Course Materials

    • Introduction

    • Lecture Links

    • Simulation | Crossing the Chasm

    • Article | Is It Real? Can We Win? Is It Worth Doing? Managing Risk and Reward in an Innovation Portfolio

    • Article | What's Your Best Innovation Bet?

Watch Intro Video

Program Benefits

At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.

  • University-level lectures that explain management theory and practical application

  • Case studies from the world's top business schools, with explanations on how to apply frameworks

  • Programs have real-world education combined with academic research


“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”

Program participant

“She makes the complicated simple to follow and keeps the energy in the room high. ”

Program participant

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