Preview the Course Curriculum

Live Lecture | Group Exercises | Case Study

  • 1

    Lecture Frameworks

    • Social Media Use

    • Determine Your Approach

    • Economics of Digital Strategy

    • Strategy, Not Technology Drives Digital Transformation

    • Modest Market Changes

    • Extreme Market Changes

    • 10 Ways to Know You're Vulnerable to Disruption

    • Using Design Thinking

    • The New Science of Customer Emotions

    • Building Emotional Connections

    • Seeing What's Next

    • Not All Digital Leaders Do The Same Thing

    • 90-Day Plan

  • 2


    • Exercise 1 | The Power of Brand Ideals

    • Exercise 2 | Create Gravitational Pull

    • Exercise 3 | Address Supply & Demand

    • Exercise 4 | Leadership Capabilities

  • 3

    Case Study

    • Case Study | Exitecs Consulting: The Implementation of a New Digital Strategy

    • Case Study | Video Overview

  • 4

    Course Materials

    • Introduction

    • Lecture Links

    • eBook | The Seven Principles of Digital Business Strategy

    • Article | Anatomy of an Experience Map

    • Article | 5 Myths About Strategy

Watch Intro Video

Program Benefits

At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.

  • University-level lectures that explain management theory and practical application

  • Case studies from the world's top business schools, with explanations on how to apply frameworks

  • Programs have real-world education combined with academic research


“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”

Program participant

“She makes the complicated simple to follow and keeps the energy in the room high. ”

Program participant

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