Next Start Dates

  • April 19, 2021

    Online: 12:00 PM EST | 11:00 AM CST Core

  • June 23, 2021

    Online: 3:00 PM EST | 2:00 PM CST Core

  • August 25, 2021

    Online: 3:00 PM EST | 2:00 PM CST Core, Premium

Watch Intro Video

Preview the Course Curriculum

Live Lecture | Group Exercises | Case Study

  • 1


    • Welcome!

  • 2


    • Live Lecture

    • Lecture Playback | Broadcast

    • Lecture Playback | Presentation with video voice-over

    • Lecture Playback | Audio Only

  • 3


    • Group Exercise 1 | Building Your Operational Backbone

    • Group Exercise 2 | Building Digital Factories

    • Group Exercise 3 | Create a Digital Roadmap

    • Group Exercise 4 | Digital Capabilities Model

    • Group Exercise 5 | Digital Communications Plan

    • Group Exercise 6 | The Extended Digital Enterprise

  • 4

    Case Study

    • Case Study | Exitecs Consulting: The Implementation of a New Digital Strategy

    • Case Study | Video Overview

  • 5

    Lecture Frameworks

    • Transforming Legacy Ecosystems

    • Transforming Legacy Culture

    • Operational Backbone | Customer Experience (Technology Combinations)

    • Operational Backbone | Organization (Technology Combinations)

    • Organization of the Future

    • Telling Your Digital Story | Creating Your New Strategy Playscript

    • Creating Your Digital Manifesto

    • Creating a Digital Transformation Office

    • Funding Your Own Success

    • Congruence Model

    • Marketing Communications Model

    • Marketing Objectives

    • Creating a Tech Radar

    • 90-Day Plan

  • 6

    Course Materials

    • eBook| EDGE: Value-Driven Digital Transformation

    • Article | In the Ecosystem Economy, What's Your Strategy?

    • Article | Strategy Tools for a Shifting Landscape

Watch Intro Video


Register for this program a la carte, or if you have a current subscription, use one of your two monthly program credits to cover the cost of the program fee. Select your option and enter your personal coupon code as a part of the checkout.

  • $250.00

    $250.00Leading Digital Change | 04/19/2021 (Core)

    1 credit with a core subscription
  • $250.00

    $250.00Leading Digital Change | 06/23/2021 (Core)

    1 credit with a core subscription
  • $250.00

    $250.00Leading Digital Change | 08/25/2021 (Core)

    1 credit with a core subscription
  • $250.00

    $250.00Leading Digital Change | 10/13/2021 (Core)

    1 credit with a core subscription

Get a Core Subscription

Sign up for an annual subscription that covers the program fee for two courses each month (a $5,400 value). Watch live lectures focused on topics aimed to address your unique leadership challenges. Take time to work through assignments and understand how they impact your career and effectiveness in your organization. Watch relevant case studies to learn how to use the tools and information you receive in a real business setting.

$125/month (paid annually). Subscribers will only pay course materials fees of $25/program for cases, ebooks, assessments, etc.

Invest in yourself.

Change the way you show up by getting professional development designed specifically for senior leaders. Get started now.

Program Benefits

At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.

  • Programs have real-world education combined with academic research

  • Peer-based learning with interaction at varying levels that you control

  • Access to group-based coaching for individuals, and private sessions for organizations or groups

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“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”

Program participant

“She makes the complicated simple to follow and keeps the energy in the room high. ”

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Frequently Asked Questions

  • How are the courses provided?

    Programs are provided live via videoconference. Participants will receive a program link in the portal and via email prior to the start date.

  • How do I register for this course if I have already subscribed?

    Once you have subscribed as a basic or premium member, you will be provided with a coupon code to use during checkout. That will deduct 100% of the program fees for two programs each month for the duration of your subscription. You are still responsible for paying course materials fees (for any case studies, eBooks, frameworks, and assessments). Course materials fees are $25/program.

  • What happens if I miss a session?

    As a registered participant, you will be able to see a recording of any live sessions you have access to for 7 days after the session occurred.