Preview the Course Curriculum

Live Lecture | Group Exercises | Case Study

  • 1

    Lecture Frameworks

    • Transforming Legacy Ecosystems

    • Transforming Legacy Culture

    • Operational Backbone | Customer Experience (Technology Combinations)

    • Operational Backbone | Organization (Technology Combinations)

    • Organization of the Future

    • Telling Your Digital Story | Creating Your New Strategy Playscript

    • Creating Your Digital Manifesto

    • Creating a Digital Transformation Office

    • Funding Your Own Success

    • Congruence Model

    • Marketing Communications Model

    • Marketing Objectives

    • Creating a Tech Radar

    • 90-Day Plan

  • 2


    • Exercise 1 | Building Your Operational Backbone

    • Exercise 2 | Building Digital Factories

    • Exercise 3 | Create a Digital Roadmap

    • Exercise 4 | Digital Capabilities Model

    • Exercise 5 | Digital Communications Plan

    • Exercise 6 | The Extended Digital Enterprise

  • 3

    Case Study

    • Case Study | Exitecs Consulting: The Implementation of a New Digital Strategy

    • Case Study | Video Overview

  • 4

    Course Materials

    • Introduction

    • Lecture Links

    • eBook| EDGE: Value-Driven Digital Transformation

    • Article | In the Ecosystem Economy, What's Your Strategy?

    • Article | Strategy Tools for a Shifting Landscape

Watch Intro Video

Program Benefits

At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.

  • Programs have real-world education combined with academic research

  • Peer-based learning with interaction at varying levels that you control

  • Access to group-based coaching for individuals, and private sessions for organizations or groups


“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”

Program participant

“She makes the complicated simple to follow and keeps the energy in the room high. ”

Program participant

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