Preview the Course Curriculum

Live Lecture | Group Exercises | Case Study

  • 1

    Lecture Frameworks

    • Evaluating Your Environment | How Digital is Impacting the 5 Forces

    • Understanding Your Digital Threat

    • Evaluate Your Business Model

    • Do You Need a New Model? Assessing New Opportunities

    • Do You Need a New Model? Assessing New Needs

    • Developing Disruptive Ideas | Sparking Transformation in Your Business

    • Creating a "Digital First" Culture

    • Pick What You Will Pursue

    • 90-Day Plan

  • 2


    • Exercise 1 | Balmer's ACID Test

    • Exercise 2 | Assessing Your Innovation Weakness

    • Exercise 3 | Digital Innovation Team

    • Exercise 4 | Mapping Your Market

  • 3

    Case Study

    • Case Study | Innovation at the Leading Hotels of the World

    • Case Study | Video Overview

  • 4

    Course Materials

    • Introduction

    • Lecture Links

    • eBook | Harvard Business Review on Rebuilding Your Business Model

    • Article | Knowing When to Reinvent

    • What is a Business Model?

Watch Intro Video

Program Benefits

At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.

  • University-level lectures that explain management theory and practical application

  • Case studies from the world's top business schools, with explanations on how to apply frameworks

  • Programs have real-world education combined with academic research


“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”

Program participant

“She makes the complicated simple to follow and keeps the energy in the room high. ”

Program participant

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