Next Start Dates

  • February 23, 2021

    Online: 12:00 PM EST | 11:00 AM CST Core

  • April 14, 2021

    Online: 12:00 PM EST | 11:00 AM CST Core

  • June 9, 2021

    Online: 3:00 PM EST | 2:00 PM CST Core

Watch Intro Video

Preview the Course Curriculum

Live Lecture | Group Exercises | Case Study

  • 1


    • Welcome!

  • 2


    • Live Lecture

    • Lecture Playback | Broadcast

    • Lecture Playback | Presentation with video voice-over

    • Lecture Playback | Audio Only

  • 3


    • Group Exercise 1 | Becoming Customer Obsessed

    • Group Exercise 2 | The Impact of Digital Technology

    • Group Exercise 3 | Organizational Identity Audit

    • Group Exercise 4 | The Jobs to Be Done Difference3

  • 4

    Case Study

    • Case Study | The Sure Thing That Flopped

    • Case Study | Video Overview

  • 5

    Lecture Frameworks

    • What Has Changed?

    • Becoming Customer Obsessed

    • Keeping Up With Your Customers

    • Blue Ocean Strategy

    • Why Traditional Companies Fail - Organizational Challenges

    • Market Objectives | Incumbents & Why Traditional Companies Fail - Marketplace Challenges

    • Organizational Identity Audit

    • Tell Your Digital Story

    • Why Are You Going Digital?

    • Crafting Your DIgital Vision | Everyday Excellence

    • 90-Day Plan

  • 6

    Course Materials

    • eBook | Wired for Thought: How the Brain Is Shaping the Future of the Internet

    • Article | The Age of the Consumer-Innovator

    • Article | Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 1. Creating Blue Oceans

Watch Intro Video


Register for this program a la carte, or if you have a current subscription, use one of your two monthly program credits to cover the cost of the program fee. Select your option and enter your personal coupon code as a part of the checkout.

  • $250.00

    $250.00Framing the Digital Challenge | 02/23/2021 (Core)

    1 credit with a core subscription
  • $250.00

    $250.00Framing the Digital Challenge | 04/14/2021 (Core)

    1 credit with a core subscription
  • $250.00

    $250.00Framing the Digital Challenge | 06/09/2021 (Core)

    1 credit with a core subscription

Get a Core Subscription

Sign up for an annual subscription that covers the program fee for two courses each month (a $5,400 value). Watch live lectures focused on topics aimed to address your unique leadership challenges. Take time to work through assignments and understand how they impact your career and effectiveness in your organization. Watch relevant case studies to learn how to use the tools and information you receive in a real business setting.

$125/month (paid annually). Subscribers will only pay course materials fees of $25/program for cases, ebooks, assessments, etc.

Invest in yourself.

Change the way you show up by getting professional development designed specifically for senior leaders. Get started now.

Program Benefits

At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.

  • University-level lectures that explain management theory and practical application

  • Case studies from the world's top business schools, with explanations on how to apply frameworks

  • Programs have real-world education combined with academic research

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“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”

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“She makes the complicated simple to follow and keeps the energy in the room high. ”

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Frequently Asked Questions

  • How are the courses provided?

    Programs are provided live via videoconference. Participants will receive a program link in the portal and via email prior to the start date.

  • How do I register for this course if I have already subscribed?

    Once you have subscribed as a basic or premium member, you will be provided with a coupon code to use during checkout. That will deduct 100% of the program fees for two programs each month for the duration of your subscription. You are still responsible for paying course materials fees (for any case studies, eBooks, frameworks, and assessments). Course materials fees are $25/program.

  • What happens if I miss a session?

    As a registered participant, you will be able to see a recording of any live sessions you have access to for 7 days after the session occurred.