Preview the Course Curriculum

Live Lecture | Group Exercises | Case Study

  • 1

    Lecture Frameworks

    • What Has Changed?

    • Becoming Customer Obsessed

    • Keeping Up With Your Customers

    • Blue Ocean Strategy

    • Why Traditional Companies Fail - Organizational Challenges

    • Market Objectives | Incumbents & Why Traditional Companies Fail - Marketplace Challenges

    • Organizational Identity Audit

    • Tell Your Digital Story

    • Why Are You Going Digital?

    • Crafting Your DIgital Vision | Everyday Excellence

    • 90-Day Plan

  • 2


    • Exercise 1 | Becoming Customer Obsessed

    • Exercise 2 | The Impact of Digital Technology

    • Exercise 3 | Organizational Identity Audit

    • Exercise 4 | The Jobs to Be Done Difference3

  • 3

    Case Study

    • Case Study | The Sure Thing That Flopped

    • Case Study | Video Overview

  • 4

    Course Materials

    • Introduction

    • Lecture Links

    • eBook | Wired for Thought: How the Brain Is Shaping the Future of the Internet

    • Article | The Age of the Consumer-Innovator

    • Article | Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 1. Creating Blue Oceans

Watch Intro Video

Program Benefits

At The Rucker Group, we believe in executive education that is practical, effective, and ultimately improves business performance. We’ve worked hard to design and deliver programs that have university-level content, professional case studies, appearances by industry leaders, and opportunities for professional advice. We’ve collaborated with a team of C-level executives to provide an experience that is original, information that is inspired, and executive programs that work.

  • University-level lectures that explain management theory and practical application

  • Case studies from the world's top business schools, with explanations on how to apply frameworks

  • Programs have real-world education combined with academic research


“Pamela is a super engaging presenter who comes across as extremely knowledgable & passionate. ”

Program participant

“She makes the complicated simple to follow and keeps the energy in the room high. ”

Program participant

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